Comparative impact of AI-generated, augmented AI-generated, human-generated and augmented human-generated marketing content in the travel sector on willingness to book and attractiveness
Diana, Michelangelo (A.A. 2023/2024) Comparative impact of AI-generated, augmented AI-generated, human-generated and augmented human-generated marketing content in the travel sector on willingness to book and attractiveness. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 44. [Master's Degree Thesis]
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Abstract/Index
Understanding of AI, generative AI, applications and gap to be addressed. Topic presentation. Literature review. Research gap & question. Conceptual model and hypothesis. Conceputal model and hypothesis. Data collection and analysis, findings, limitations, future research and managerial implications. Data collection & analysis. Findings. Limitations. Future research. Managerial implications
References
Bibliografia: pp. 42-44.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jan 2025 13:42 |
| Last Modified: | 28 Jan 2025 13:42 |
| URI: | https://tesi.luiss.it/id/eprint/41044 |
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