The art infusion effect: unraveling the influence of art on purchase intentions in fashion luxury
Bufano, Chiara (A.A. 2023/2024) The art infusion effect: unraveling the influence of art on purchase intentions in fashion luxury. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 65. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Theoretical framework. Hypothesis development. Research methodology. Focused interview. Sampling and selection. Data collection. Data analysis. Results. Visual art verbal preference. From verbal preferences to action: the mediating impact of aesthetic emotion. Moderating factor: expertise level. Discussion. Theoretical implications. Managerial implications.
References
Bibliografia: pp. 31-34.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Brand management/topics in digital marketing |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2025 16:48 |
| Last Modified: | 30 Jan 2025 16:48 |
| URI: | https://tesi.luiss.it/id/eprint/41176 |
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