The unconventional marketing: development of a Guerrilla campaign for AVC by Adriana Campanile
Sciarra, Ginevra (A.A. 2009/2010) The unconventional marketing: development of a Guerrilla campaign for AVC by Adriana Campanile. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 144. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Toward a post-modern society: changes in demand. Marketing: from the origin to the unconventional. Guerrilla marketing. Case study: development of a Guerrilla campaign for A.V.C. by Adriana Campanile.
References
Bibliografia: pp. 139-144.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Cercola, Raffaele |
| Academic Year: | 2009/2010 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 10 Jun 2011 18:23 |
| Last Modified: | 16 Oct 2018 07:56 |
| URI: | https://tesi.luiss.it/id/eprint/4777 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
