Organizational forms for new television-related services

Boccia, Martina (A.A. 2007/2008) Organizational forms for new television-related services. Tesi di Laurea in Management of innovation and IPR, LUISS Guido Carli, relatore Andrea Prencipe, pp. 81. [Master's Degree Thesis]

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Abstract/Index

To what extent does modularity affect the appropriate governance mode for innovation? The need for studying organizational forms for new television-related services. Managing innovation in system industries. Organizing for innovation. Theoretical framework. Research methodology. Case studies: ConnecTV; Interactive advertising on television; IDBC Foundation; Digital Television; i-Ads; RTL plus. Appendices: interviews.

References

Bibliografia: pp. 78-81.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Management of innovation and IPR
Thesis Supervisor: Prencipe, Andrea
Thesis Co-Supervisor: Boccardelli, Paolo
Academic Year: 2007/2008
Session: Autumn
Deposited by: Massimo Marini
Date Deposited: 05 Jul 2011 10:39
Last Modified: 19 May 2015 22:52
URI: https://tesi.luiss.it/id/eprint/5279

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