LVMH Group: Moet Hennessy Louis Vuitton: life in the fabulous lane, how luxury lost its luster and how to become a giant in the luxury market

Giovannetti, Marta (A.A. 2010/2011) LVMH Group: Moet Hennessy Louis Vuitton: life in the fabulous lane, how luxury lost its luster and how to become a giant in the luxury market. Tesi di Laurea in Strategic management, LUISS Guido Carli, relatore Vanina Torlò, pp. 58. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

How luxury lost its luster. LVMH history. Bernard Arnault. LVMH Group and Business Model. Analyze the luxury market. The importance of the brand. Who are the luxury clients. Competitors.

References

Bibliografia: pp. 57-58

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (28)
Chair: Strategic management
Thesis Supervisor: Torlò, Vanina
Academic Year: 2010/2011
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 16 Jan 2012 18:22
Last Modified: 19 May 2015 23:00
URI: https://tesi.luiss.it/id/eprint/6593

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