LVMH Group: Moet Hennessy Louis Vuitton: life in the fabulous lane, how luxury lost its luster and how to become a giant in the luxury market
Giovannetti, Marta (A.A. 2010/2011) LVMH Group: Moet Hennessy Louis Vuitton: life in the fabulous lane, how luxury lost its luster and how to become a giant in the luxury market. Tesi di Laurea in Strategic management, LUISS Guido Carli, relatore Vanina Torlò, pp. 58. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
How luxury lost its luster. LVMH history. Bernard Arnault. LVMH Group and Business Model. Analyze the luxury market. The importance of the brand. Who are the luxury clients. Competitors.
References
Bibliografia: pp. 57-58
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (28) |
| Chair: | Strategic management |
| Thesis Supervisor: | Torlò, Vanina |
| Academic Year: | 2010/2011 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 16 Jan 2012 18:22 |
| Last Modified: | 19 May 2015 23:00 |
| URI: | https://tesi.luiss.it/id/eprint/6593 |
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