The influence of social media in the marketing activities: focus on viral marketing

Pavoncello, Andrea (A.A. 2011/2012) The influence of social media in the marketing activities: focus on viral marketing. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 115. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Theorethical background. Viral marketing and the power of the web. Platforms of viral marketing. Platforms of viral marketing. Outcomes, conclusions and a final personal reflection.

References

Bibliografia: pp. 112-115.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Peluso, Alessandro Maria
Academic Year: 2011/2012
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 20 Sep 2012 15:05
Last Modified: 19 May 2015 23:14
URI: https://tesi.luiss.it/id/eprint/8316

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item