Social media: a new tool for business engagement bachelor

Fantone, Niccolò (A.A. 2011/2012) Social media: a new tool for business engagement bachelor. Tesi di Laurea in Introduction to business economics, LUISS Guido Carli, relatore Riccardo Tiscini, pp. 48. [Bachelor's Degree Thesis]

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Abstract/Index

A brief history. Literature review. Social media. Social media usage among consumers. Marketing through social media. Hypothesis. Case study research methodology. Findings & discussion.

References

Bibliografia: pp. 47-48.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (28)
Chair: Introduction to business economics
Thesis Supervisor: Tiscini, Riccardo
Academic Year: 2011/2012
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 29 Nov 2012 19:26
Last Modified: 16 Oct 2018 10:22
URI: https://tesi.luiss.it/id/eprint/8652

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