Social media: a new tool for business engagement bachelor
Fantone, Niccolò (A.A. 2011/2012) Social media: a new tool for business engagement bachelor. Tesi di Laurea in Introduction to business economics, LUISS Guido Carli, relatore Riccardo Tiscini, pp. 48. [Bachelor's Degree Thesis]
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Abstract/Index
A brief history. Literature review. Social media. Social media usage among consumers. Marketing through social media. Hypothesis. Case study research methodology. Findings & discussion.
References
Bibliografia: pp. 47-48.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (28) |
| Chair: | Introduction to business economics |
| Thesis Supervisor: | Tiscini, Riccardo |
| Academic Year: | 2011/2012 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 29 Nov 2012 19:26 |
| Last Modified: | 16 Oct 2018 10:22 |
| URI: | https://tesi.luiss.it/id/eprint/8652 |
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