A marketing strategy to deliver social change

Angelico, Raffaella (A.A. 2011/2012) A marketing strategy to deliver social change. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 116. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Structure. Nonprofit, a different sector. Marketing applied to nonprofit organizations. Fundraising. Marketing a social behavior.

References

Bibliografia: pp. 109-116.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Ferretti, Marco
Academic Year: 2011/2012
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 05 Feb 2013 19:34
Last Modified: 19 May 2015 23:21
URI: https://tesi.luiss.it/id/eprint/9113

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