Brand hate and consumer reactions
Tacconi, Sara (A.A. 2012/2013) Brand hate and consumer reactions. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 50. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Definition of the topic and the context. Effects of brand hate. Research and analysis.
References
Bibliografia: pp. 48-50.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2012/2013 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Sep 2013 12:31 |
| Last Modified: | 19 May 2015 23:31 |
| URI: | https://tesi.luiss.it/id/eprint/10267 |
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