The pharmaceutical industry: new product launch strategies: the Yervoy case
Brancaccio, Jessica (A.A. 2012/2013) The pharmaceutical industry: new product launch strategies: the Yervoy case. Tesi di Laurea in Management, LUISS Guido Carli, relatore Roberto Dandi, pp. 117. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The pharmaceutical industry. Pharmaceutical marketing. Bristol Myers Squibb Company and the Yervoy case.
References
Bibliografia: pp. 111-117.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Dandi, Roberto |
| Academic Year: | 2012/2013 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Sep 2013 15:00 |
| Last Modified: | 19 May 2015 23:31 |
| URI: | https://tesi.luiss.it/id/eprint/10271 |
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