Web marketing e social media marketing: valorizzazione del brand
De Pietro, Alessandro (A.A. 2012/2013) Web marketing e social media marketing: valorizzazione del brand. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Paolo Boccardelli, pp. 63. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
La creazione del marchio nel processo di branding. Il branding nel contesto del social media marketing. Il branding nel contesto globale dei social media marketing: casi aziendali.
References
Bibliografia: pp. 60-63.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17) |
| Chair: | Marketing |
| Thesis Supervisor: | Boccardelli, Paolo |
| Academic Year: | 2012/2013 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Oct 2013 16:04 |
| Last Modified: | 19 May 2015 23:33 |
| URI: | https://tesi.luiss.it/id/eprint/10478 |
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