Il marketing cinematografico nell’era della convergenza
Mallardo, Marcello (A.A. 2006/2007) Il marketing cinematografico nell’era della convergenza. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Paolo Mazzoletti, pp. 74. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il mercato dell’entertainment. Il marketing al servizio del cinema. Come internet sta cambiando il cinema. L’era della convergenza multimediale. Case study: The Matrix.
References
Bibliografia e sitografia: pp. 73-74.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Communication and Institutional relations (14) |
| Chair: | Marketing |
| Thesis Supervisor: | Mazzoletti, Paolo |
| Academic Year: | 2006/2007 |
| Session: | Extraordinary |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 04 Feb 2011 14:56 |
| Last Modified: | 30 Oct 2018 08:36 |
| URI: | https://tesi.luiss.it/id/eprint/1076 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
