Toilet advertising a win-win strategy: how to transform toilets from cost centers to profit generators
Marotta, Luisa (A.A. 2012/2013) Toilet advertising a win-win strategy: how to transform toilets from cost centers to profit generators. Tesi di Laurea in Management, LUISS Guido Carli, relatore Roberto Dandi, pp. 96. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The advertising industry and the toilet advertising sector. Do you think our business is funny? Can toilet advertising be considered a Blue ocean strategy?
References
Bibliografia: pp. 92-96.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Dandi, Roberto |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2014 17:09 |
| Last Modified: | 23 Oct 2018 15:00 |
| URI: | https://tesi.luiss.it/id/eprint/11001 |
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