The new way to build brand equity: choice architecture through consumer experience
Cavalcabò, Edoardo Uberto (A.A. 2012/2013) The new way to build brand equity: choice architecture through consumer experience. Tesi di Laurea in Behavioural psychology and economics, LUISS Guido Carli, relatore Giacomo Sillari, pp. 117. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Different models of consumer behaviour. Studies evolution in the field of experiential marketing. The new framework of experiential marketing.
References
Bibliografia: cap. 1: pp. 43-47, cap. 2: pp. 75-77, cap 3: pp. 108- 109.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in International Relations (LM-62) |
| Chair: | Behavioural psychology and economics |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Toniolo, Giovanni |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Apr 2014 15:55 |
| Last Modified: | 19 May 2015 23:45 |
| URI: | https://tesi.luiss.it/id/eprint/11668 |
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