Personality traits and prosocial behavior: how subjective characteristics may impact on consumption habits

Riefolo, Giovanni (A.A. 2012/2013) Personality traits and prosocial behavior: how subjective characteristics may impact on consumption habits. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 60. [Bachelor's Degree Thesis]

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Abstract/Index

A destructing species. The need for sustainability and the green economy. A deeper insight. The extension of the self related to a consumer’s personality traits. Personality tests and dimensions. The survey: methodology and outcomes. Technical analysis and evaluations. Political insight and social normalization.

References

Bibliografia: pp. 57-60.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2012/2013
Session: Extraordinary
Deposited by: Maria Teresa Nisticò
Date Deposited: 22 May 2014 17:28
Last Modified: 19 May 2015 23:46
URI: https://tesi.luiss.it/id/eprint/11865

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