The new online payment landscape: an analysis of the Italian e-wallet market
Rossi, Caterina (A.A. 2013/2014) The new online payment landscape: an analysis of the Italian e-wallet market. Tesi di Laurea in International trade and commercial policies, LUISS Guido Carli, relatore Stefano Manzocchi, pp. 159. [Master's Degree Thesis]
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Abstract/Index
Introducing e-commerce: a comparative analysis of the development of e-commerce in Italy against the rest of the world. The e-commerce payment system. A new form of electronic payment, “the e-wallet”: case study: the launch of MasterCard e-wallet in Italy. MasterPass’ acceptance network: a critical factor to do not underestimate when launching a new online payment method.
References
Bibliografia e sitografia: pp. 148-159.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International trade and commercial policies |
| Thesis Supervisor: | Manzocchi, Stefano |
| Thesis Co-Supervisor: | Pinto, Eugenio |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 15 Apr 2015 13:15 |
| Last Modified: | 20 May 2015 00:08 |
| URI: | https://tesi.luiss.it/id/eprint/13865 |
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