The effectiveness of celebrity endorsement in fashion advertising on Y generation female customers
Crisanti, Ludovico (A.A. 2014/2015) The effectiveness of celebrity endorsement in fashion advertising on Y generation female customers. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 23. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Empirical study. Results.
References
Bibliografia: p 23.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2014/2015 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Mar 2016 09:09 |
| Last Modified: | 09 Mar 2016 09:09 |
| URI: | https://tesi.luiss.it/id/eprint/15711 |
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