The effect of touching the product in consumer behaviour: the case of hi-tech versus luxury
Mangione, Carlotta (A.A. 2014/2015) The effect of touching the product in consumer behaviour: the case of hi-tech versus luxury. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 77. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical background. The need for touch. Theoretical and managerial implications. Limitations and future researches.
References
Bibliografia: pp. 65-75.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Trade and retail marketing |
| Thesis Supervisor: | Pitardi, Valentina |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2014/2015 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 May 2016 08:57 |
| Last Modified: | 11 May 2016 08:57 |
| URI: | https://tesi.luiss.it/id/eprint/16184 |
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