The impact of corporate sustainability on the perception of consumers in the industry of luxury brands

D'Anolfo, Marco (A.A. 2014/2015) The impact of corporate sustainability on the perception of consumers in the industry of luxury brands. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 127. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

World system. The industry of luxury and its consumers. The big companies in the luxury sectors and their environmentally-friendly behaviours: Gucci, Tod's, Bulgari. Survey about luxury: sustainable development and corporate social responsibility.

References

Bibliografia: pp. 123-125. Sitografia: pp. 126-127.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Trade and retail marketing
Thesis Supervisor: Pitardi, Valentina
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2014/2015
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 11 May 2016 14:30
Last Modified: 11 May 2016 14:30
URI: https://tesi.luiss.it/id/eprint/16196

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