Analysis of product strategies across evolution of competences. an empirical case study of Apple Inc.

Scassillo, Graziella (A.A. 2014/2015) Analysis of product strategies across evolution of competences. an empirical case study of Apple Inc. Tesi di Laurea in Economia e gestione delle imprese internazionali, LUISS Guido Carli, relatore Alessandro Marino, pp. 193. [Master's Degree Thesis]

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Abstract/Index

Introduction to Apple Inc. Company. The evolution of competences across products and the elements of contagion. The elements of contagion along the Apple products’ family tree. Pivot products and their influence.

References

Bibliografia e sitografia: pp. 182-184.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Economia e gestione delle imprese internazionali
Thesis Supervisor: Marino, Alessandro
Thesis Co-Supervisor: Turner, Karynne
Academic Year: 2014/2015
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 08 Jul 2016 07:59
Last Modified: 08 Jul 2016 07:59
URI: https://tesi.luiss.it/id/eprint/16590

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