Measuring the ROI of communication strategies in a changing candidate-centered political environment: the 2.0 revolution from the USA to Europe
Romoli Venturi, Flaminia (A.A. 2015/2016) Measuring the ROI of communication strategies in a changing candidate-centered political environment: the 2.0 revolution from the USA to Europe. Tesi di Laurea in Comunicazione politica e e-government, LUISS Guido Carli, relatore Emiliana De Blasio, pp. 148. [Master's Degree Thesis]
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Abstract/Index
How and why political communication has become essential to politics. Evidence of the evolution-revolution of the candidate-centered political environment in Europe and in the USA. Measuring the ROI of political communication strategies offline and online. ROI measurement through the RepTrak model of the reputations of the 2016 American presidential elections candidates.
References
Bibliografia: pp. 125-128.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Government and Policies (LM-62) |
| Chair: | Comunicazione politica e e-government |
| Thesis Supervisor: | De Blasio, Emiliana |
| Thesis Co-Supervisor: | Panarari, Massimiliano |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Feb 2017 10:25 |
| Last Modified: | 24 Feb 2017 10:25 |
| URI: | https://tesi.luiss.it/id/eprint/17923 |
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