The internationalization thought co-marketing and co-branding: Carpisa case
Signoriello, Pietro (A.A. 2015/2016) The internationalization thought co-marketing and co-branding: Carpisa case. Tesi di Laurea in International business, LUISS Guido Carli, relatore Roberto Dandi, pp. 124. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Co-marketing and co-branding: contents of the operation and impact on the market. Hand bags & lugagges sector: role of co-branding and co-marketing in the process of internalization. Carpisa case.
References
Bibliografia: pp. 107-110.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International business |
| Thesis Supervisor: | Dandi, Roberto |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2015/2016 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Jun 2017 06:44 |
| Last Modified: | 20 Jun 2017 06:44 |
| URI: | https://tesi.luiss.it/id/eprint/19045 |
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