Low pricing in the smartphone industry: the Chinese producers' strategies

Bianchi, Carola (A.A. 2016/2017) Low pricing in the smartphone industry: the Chinese producers' strategies. Tesi di Laurea in Economia e gestione delle imprese, LUISS Guido Carli, relatore Alessandro Marino, pp. 30. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Theoretical framework. The generic strategies. Industry. An industry analysis of the smartphone industry. Applied strategies: the Chinese smartphone producers. Supporting low-pricing.

References

Bibliografia: p. 30.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Economia e gestione delle imprese
Thesis Supervisor: Marino, Alessandro
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 27 Sep 2017 08:21
Last Modified: 27 Sep 2017 08:21
URI: https://tesi.luiss.it/id/eprint/19366

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