The made in Italy luxury brands: Gucci and Sanlorenzo: a comparative analysis of two different growth strategies

Maione, Federica (A.A. 2017/2018) The made in Italy luxury brands: Gucci and Sanlorenzo: a comparative analysis of two different growth strategies. Tesi di Laurea in International economics and industrial dynamics, LUISS Guido Carli, relatore Luigi Marengo, pp. 115. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Fashion market. Fashion industry: Gucci Group. Nautical industry: Sanlorenzo S.p.a. Comparative analysis.

References

Bibliografia: pp. 95-97. Sitografia: p. 98.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: International economics and industrial dynamics
Thesis Supervisor: Marengo, Luigi
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2017/2018
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 May 2019 11:03
Last Modified: 21 May 2019 11:03
URI: https://tesi.luiss.it/id/eprint/23541

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