The influence of word of mouth in political marketing on content sharing and reliability of online information over social media
Amici, Pietro (A.A. 2017/2018) The influence of word of mouth in political marketing on content sharing and reliability of online information over social media. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 30. [Bachelor's Degree Thesis]
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Abstract/Index
Definitions and literature review. Relevance of the cases studies to the issue of digital WOM. Methodology. Data collection, sampling and analysis method. Results and analysis. Conclusion and general assessment of the paper.
References
Bibliografia: pp. 27-30.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jul 2019 08:44 |
| Last Modified: | 23 Jul 2019 08:44 |
| URI: | https://tesi.luiss.it/id/eprint/24250 |
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