The digital customer journey experience in the automotive sector: adopting virtual reality test drives
Tomassoni, Gaia (A.A. 2018/2019) The digital customer journey experience in the automotive sector: adopting virtual reality test drives. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 151. [Master's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Restricted to Registered users only Download (2MB) | Request a copy |
Abstract/Index
The customer decision making journey in the automotive industry. The importance of test drive in the car purchasing process. A new frontier of test drive: virtual reality test drive.
References
Bibliografia: pp. 105-115.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Oct 2019 14:04 |
| Last Modified: | 14 Oct 2019 14:04 |
| URI: | https://tesi.luiss.it/id/eprint/24771 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
