The global local dilemma in the marketing mix: a comparison of Italian and Russian consumers' perceptions of American fast food restaurants
Falco, Santi (A.A. 2018/2019) The global local dilemma in the marketing mix: a comparison of Italian and Russian consumers' perceptions of American fast food restaurants. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 106. [Master's Degree Thesis]
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Abstract/Index
The global local dilemma in the marketing mix of American fast food restaurant. Comparison of Italian and Russian consumers’ perception of American fast food restaurants. Findings. Limitations of the study and directions for further researches.
References
Bibliografia: pp. 73-78.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Oct 2019 10:34 |
| Last Modified: | 25 Oct 2019 10:34 |
| URI: | https://tesi.luiss.it/id/eprint/24891 |
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