Showrooming: il confine labile tra online e offline
Ampola, Ilaria (A.A. 2018/2019) Showrooming: il confine labile tra online e offline. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 43. [Bachelor's Degree Thesis]
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Abstract/Index
Analisi della letteratura. Showrooming come punto di forza. Progetto di ricerca. Analisi delle variabili. Analisi finale. Futura ricerca.
References
Bibliografia: pp. 35-37. Sitografia: p. 38.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Feb 2020 10:54 |
| Last Modified: | 12 Feb 2020 10:54 |
| URI: | https://tesi.luiss.it/id/eprint/25743 |
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