Can the collaboration between retailers and manufacturers increase joint efficiency? An exploration of Reckitt Benckiser case

Grassi, Martina (A.A. 2018/2019) Can the collaboration between retailers and manufacturers increase joint efficiency? An exploration of Reckitt Benckiser case. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Alessandro Zattoni, pp. 107. [Master's Degree Thesis]

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Abstract/Index

Research question. Literature review. Supply chain management. Background in absence of a shared-information system. Efficient consumer response critiques. Introduction to store assortment planning. How far could the academic research go? Methodology. Empirical analysis. Quantitative versus qualitative analysis.

References

Bibliografia: pp. 95-107.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Corporate strategy
Thesis Supervisor: Zattoni, Alessandro
Thesis Co-Supervisor: Brunetta, Federica
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 23 Mar 2020 13:37
Last Modified: 23 Mar 2020 13:37
URI: https://tesi.luiss.it/id/eprint/26047

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