The NBA's economic environmet: how a professional basketball league managed to bounce back from a lockout situation

Battista, Stefano Alojsio (A.A. 2018/2019) The NBA's economic environmet: how a professional basketball league managed to bounce back from a lockout situation. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Francesca Tauriello, pp. 103. [Master's Degree Thesis]

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Abstract/Index

Business model & creative industries in sports. The NBA environment. The NBA's current business model. The NBA & ITS CCI. Study on correlation between palyers' salaries & CCI. Conclusions & expectations about the NBA's future.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Creative industries and business model innovation
Thesis Supervisor: Tauriello, Francesca
Thesis Co-Supervisor: Leone, Maria Isabella
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 25 Mar 2020 10:06
Last Modified: 25 Mar 2020 10:06
URI: https://tesi.luiss.it/id/eprint/26086

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