Building a solid omnichannel strategy: omnicexi framework and best practices
Borelli, Fernando (A.A. 2018/2019) Building a solid omnichannel strategy: omnicexi framework and best practices. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 160. [Master's Degree Thesis]
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Abstract/Index
Literature review. Impact of omnichannel marketing in the brand identity model. Understanding the customers. How to deal with omnichannel customers? Building a solid omnichannel experience.
References
Bibliografia: pp. 145-158.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Mar 2020 13:41 |
| Last Modified: | 30 Mar 2020 13:41 |
| URI: | https://tesi.luiss.it/id/eprint/26161 |
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