How social media have changed the crisis management discipline and word of mouth communication
Prosperi, Flavia (A.A. 2018/2019) How social media have changed the crisis management discipline and word of mouth communication. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 43. [Bachelor's Degree Thesis]
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Abstract/Index
The crisis and crisis management. The crisis and the media. Online crisis management. Online crisis management. The Uliveto case.
References
Bibliografia e sitografia: pp. 41-43.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Apr 2020 10:14 |
| Last Modified: | 01 Apr 2020 10:14 |
| URI: | https://tesi.luiss.it/id/eprint/26203 |
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