Influencer marketing: the Chiara Ferragni case on Calzedonia, Alberta Ferretti, Lancome, Pomellato and Roberto Festa
Greco, Gianmarco (A.A. 2018/2019) Influencer marketing: the Chiara Ferragni case on Calzedonia, Alberta Ferretti, Lancome, Pomellato and Roberto Festa. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 28. [Bachelor's Degree Thesis]
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Abstract/Index
Chiara Ferragni and the influencer marketing. Chiara Ferragni, the fashion influencer number one in the world. Chiara Ferragni's impact on Calzedonia, Alberta Ferretti, Lancome, Pomellato, Roberto Festa. Focus group.
References
Bibliografia e sitografia: pp. 27-28.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Apr 2020 12:38 |
| Last Modified: | 01 Apr 2020 12:38 |
| URI: | https://tesi.luiss.it/id/eprint/26208 |
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