The disruption of the beauty industry: an investigation of social media factors and dynamics affecting perceived brand image and the consumer decision journey
Luise, Milena Denise (A.A. 2018/2019) The disruption of the beauty industry: an investigation of social media factors and dynamics affecting perceived brand image and the consumer decision journey. Tesi di Laurea in Management of innovation, Luiss Guido Carli, relatore Alessandro Zattoni, pp. 121. [Master's Degree Thesis]
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Abstract/Index
The beauty community. Definition of GAP and research question. Literature review. The consumer decision journey. Theoretical background of statistical model. Methods. Partial least square–structural equation model: results. Theorical and empirical contributions.
References
Bibliografia: pp. 95-104.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Management of innovation |
| Thesis Supervisor: | Zattoni, Alessandro |
| Thesis Co-Supervisor: | Adiguzel, Feray |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Jul 2020 13:20 |
| Last Modified: | 21 Jul 2020 13:20 |
| URI: | https://tesi.luiss.it/id/eprint/26879 |
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