The right information at the right time: how Philips can optimize touchpoints along the customer decision journey in the Airfryer market
Cantepe, Tugce (A.A. 2018/2019) The right information at the right time: how Philips can optimize touchpoints along the customer decision journey in the Airfryer market. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 65. [Master's Degree Thesis]
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Abstract/Index
Research design and data collection. Theoretical framework. Linking customer decision journey to marketing touchpoints. Methodology. Collecting data through in-store demonstrations. Interview results. Post-visit information needs: which in-store touchpoints are lacking? Conclusion, recommendations and limitations. What are the consumer information needs during a store visit?
References
Bibliografia. p. 64.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jul 2020 14:38 |
| Last Modified: | 30 Jul 2020 14:38 |
| URI: | https://tesi.luiss.it/id/eprint/26942 |
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