Trademarks and keyword advertising restrictions: a comparative study of EU and US approaches
Pennacchio, Mauro (A.A. 2018/2019) Trademarks and keyword advertising restrictions: a comparative study of EU and US approaches. Tesi di Laurea in Markets, regulations and law, Luiss Guido Carli, relatore Giuseppe Colangelo, pp. 118. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Trademark law and online use. Trademark law perspectives: EU and US. Keyword advertising and trademark infringement. EU and US judicial approach to keyword advertising. Trademarks and anticompetitive restrictive agreements. Online advertising restrictions and antitrust in EU. FTC v. 1-800 contacts. Analyzing trademark settlement: significance of reverse payment patent settlement and scope of trademark.
References
Bibliografia e sitografia: pp. 112-118.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Markets, regulations and law |
| Thesis Supervisor: | Colangelo, Giuseppe |
| Thesis Co-Supervisor: | Arnaudo, Luca |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Aug 2020 13:22 |
| Last Modified: | 03 Aug 2020 13:22 |
| URI: | https://tesi.luiss.it/id/eprint/26964 |
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