Omnichannel solutions applied to the eCommerce industry: analysis of trends and opportunities from the Veepee case
Zani, Alberto (A.A. 2018/2019) Omnichannel solutions applied to the eCommerce industry: analysis of trends and opportunities from the Veepee case. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Francesca Tauriello, pp. 92. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
E-commerce market analysis. E-commerce classification. Moving online-offline seamlessly. Smart shopping and engagement: new retail experience. Veepee case study. Veepee strategic benchmark analysis.
References
Bibliografia: pp. 79-81.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Creative industries and business model innovation |
| Thesis Supervisor: | Tauriello, Francesca |
| Thesis Co-Supervisor: | Leone, Maria Isabella |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Aug 2020 14:11 |
| Last Modified: | 05 Aug 2020 14:11 |
| URI: | https://tesi.luiss.it/id/eprint/26981 |
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