The Chinese enigma: the unvarnished comparison between the Western economy and the Chinese one: the mutual and Inevitable leverage each world has over the other
Costantini Vergallo, Federico (A.A. 2019/2020) The Chinese enigma: the unvarnished comparison between the Western economy and the Chinese one: the mutual and Inevitable leverage each world has over the other. Tesi di Laurea in Behavioral economics & consumption theories, Luiss Guido Carli, relatore Giacomo Sillari, pp. 119. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The country of origin effect. The multi-cue studies and the multiple factors affecting the COO. Consumer behaviour. Consumerism in China: the influence of the West. The characteristics of the Chinese consumer. The cultural dimension. Cultural differences and cultural intelligence. Other Chinese cultural aspects that influence business activities in the market. Research methodology. Data analysis.
References
Bibliografia: pp. 91-104.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics & consumption theories |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Ponti, Giovanni |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Dec 2020 10:22 |
| Last Modified: | 16 Dec 2020 10:22 |
| URI: | https://tesi.luiss.it/id/eprint/27832 |
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