The process of artification: use of arts based initiatives as strategic tool for luxury brands
Mennini, Benedetta (A.A. 2019/2020) The process of artification: use of arts based initiatives as strategic tool for luxury brands. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 119. [Master's Degree Thesis]
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Abstract/Index
What is luxury? What is art? Lxury, rt and sustainability: CSR. Defining the artification process. Managing LBACs. literarture review. Art as strategis tool: "art infusion" theories. Empirical study. General discussion.
References
Bibliografia: pp. 82-89.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | De Benedictis, Luca |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Dec 2020 09:41 |
| Last Modified: | 18 Dec 2020 09:41 |
| URI: | https://tesi.luiss.it/id/eprint/27872 |
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