The e-WOM in the customer journey: from the evaluation to the information adoption: with empirical evidence from the tourism industry
Gioia, Teresa (A.A. 2019/2020) The e-WOM in the customer journey: from the evaluation to the information adoption: with empirical evidence from the tourism industry. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 72. [Bachelor's Degree Thesis]
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Abstract/Index
The word-of-mouth in the internet era. Evaluating the e-WOM source's trustworthiness. The information adoption in online settings. The selective e-WOM processing. Smart tourism: the influence of e-WOM on travelers' information adoption. The systematic cues in travel purchase decisions. The impact of Covid-19 on the tourism industry. Empirical evidence: sentiment analysis.
References
Bibliografia: pp. 67-72.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Donato, Carmela |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Jan 2021 14:33 |
| Last Modified: | 20 Jan 2021 14:33 |
| URI: | https://tesi.luiss.it/id/eprint/28114 |
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