The emotion of disgust in Marketing: an analysis of preferences between made in Italy and foreign brands
Serino, Francesco (A.A. 2019/2020) The emotion of disgust in Marketing: an analysis of preferences between made in Italy and foreign brands. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 31. [Bachelor's Degree Thesis]
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Abstract/Index
Overview literature. The role of emotions in marketing. Political researh on disgust and conservatism. Method. Description of the chosen model.
References
Bibliografia: pp. 27-31.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Donato, Carmela |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Jan 2021 15:19 |
| Last Modified: | 20 Jan 2021 15:19 |
| URI: | https://tesi.luiss.it/id/eprint/28119 |
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