The value behind the capsules: applying the business model canvas to the case of Nespresso
Provenzano, Maria Celeste (A.A. 2019/2020) The value behind the capsules: applying the business model canvas to the case of Nespresso. Tesi di Laurea in Economic growth and development, Luiss Guido Carli, relatore Francesca Capo, pp. 53. [Bachelor's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Restricted to Registered users only Download (1MB) | Request a copy |
Abstract/Index
Introduction to the business model. From the business model to the business model canvas. Business model innovation. The origins of coffee and the development of the coffee industry. The history of Nespresso. The strategy of Nespresso. Illy. Lavazza.
References
Bibliografia: pp. 51-53.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Economic growth and development |
| Thesis Supervisor: | Capo, Francesca |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Jan 2021 15:55 |
| Last Modified: | 20 Jan 2021 15:55 |
| URI: | https://tesi.luiss.it/id/eprint/28125 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
