To what extent sustainable brands may be considered luxurious ones?
Mezzetti, Leonardo (A.A. 2019/2020) To what extent sustainable brands may be considered luxurious ones? Tesi di Laurea in Public economics, Luiss Guido Carli, relatore Carmela Donato, pp. 68. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The luxury market and the millennials. Characteristics of luxury. The new luxury-sustainability combination. Corporate social responsibility and luxury. Sustainability and consumer purchasing behaviour. Millennials and the luxury market: survey.
References
Bibliografia e sitografia: pp. 59-64.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Public economics |
| Thesis Supervisor: | Donato, Carmela |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Jan 2021 16:18 |
| Last Modified: | 20 Jan 2021 16:18 |
| URI: | https://tesi.luiss.it/id/eprint/28129 |
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