Di Giovine, Alice (A.A. 2019/2020) Focus on luxury retail's future: an overview on tomorrow to understand the current situation of the distribution channels. Tesi di Laurea in Department of management chair of luxury retail management, Luiss Guido Carli, relatore Alberto Festa, pp. 110. [Master's Degree Thesis]

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Abstract/Index

Overview on luxury retail. Introducing the reference market. On the road to understand the value of retailing for luxury brands. The digital dilemma. Bringing together the two worlds: omni channel strategies. The technological disruption of the market. Impact of relevant macroeconomic variables on the offline: the case of the pandemic. Analyzing the basis for a hypothetical surpass: opportunities and concerns about the online dimension. Evaluating the existence of barriers between offline and online channels: an empirical analysis. Demonstrating weaknesses through a SILOS analysis. Main findings. Can the online cannibalize the offline in the future? (Focus on what luxury buyers think). Elaborating a future prospect (what consumers think).

References

Bibliografia: pp. 83-85. Sitografia: pp. 86-87.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Department of management chair of luxury retail management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Fei, Carlo
Academic Year:	2019/2020
Session:	Autumn
Additional Information:	Tesi discussa all'estero.
Deposited by:	Alessandro Perfetti
Date Deposited:	20 Apr 2021 11:26
Last Modified:	20 Apr 2021 11:26
URI:	https://tesi.luiss.it/id/eprint/29080

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