Analyzing the effects produced by Covid-19, through the lens of the consumer and firm perspective, in order to obtain successful marketing strategies
Chen, Marco (A.A. 2019/2020) Analyzing the effects produced by Covid-19, through the lens of the consumer and firm perspective, in order to obtain successful marketing strategies. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 66. [Bachelor's Degree Thesis]
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Abstract/Index
Literature review. Consumer perspective. Firm perspective. Marketing methods. Research methodology. Data collection.
References
Bibliografia: pp. 56-66.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Donato, Carmela |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2021 09:55 |
| Last Modified: | 07 May 2021 09:55 |
| URI: | https://tesi.luiss.it/id/eprint/29408 |
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