Moral and physical disgust and their marketing implications: a study on consumer behaviour
Flesca, Alessandro (A.A. 2019/2020) Moral and physical disgust and their marketing implications: a study on consumer behaviour. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 48. [Bachelor's Degree Thesis]
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Abstract/Index
Main theories of emotion. Appraisal theory. Basic emotion theory. Disgust. From the RHM model to the functional model. Physical disgust and green behaviour. Moral disgust. Moral anger and moral disgust. Disgust in marketing. Heuristics. Counterfeiting and morality. Disease avoidance and physical disgust. Research.
References
Bibliografia: pp. 26-31.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Donato, Carmela |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2021 10:10 |
| Last Modified: | 07 May 2021 10:10 |
| URI: | https://tesi.luiss.it/id/eprint/29410 |
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