The role of the online reviews into the new economic environment: tomorrowland case study
Serchi, Vittorio Maria (A.A. 2019/2020) The role of the online reviews into the new economic environment: tomorrowland case study. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 53. [Bachelor's Degree Thesis]
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Abstract/Index
Electronic world of mouth. What is the electronic world of mouth? How the eWOM can influence the consumer choice? Is an advantage guarantee a review board for a firm? Disadvantages of the eWOM strategy. The main social media for your business. TripAdvisor. Facebook. Instagram. YouTube. Tomorrowland case study. Brief history of tomorrowland. Collecting data from tomorrowland’s social media.
References
Bibliografia: pp. 50-53.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Donato, Carmela |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2021 11:05 |
| Last Modified: | 07 May 2021 11:05 |
| URI: | https://tesi.luiss.it/id/eprint/29412 |
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