Does sustainable labeling paly a role in young's people consumption of FMCG?

Molinari, Matteo Maria (A.A. 2019/2020) Does sustainable labeling paly a role in young's people consumption of FMCG? Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 49. [Bachelor's Degree Thesis]

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Abstract/Index

FMCG in term of sustainability. The discovery of climate change, so the need for sustainable method. Effects from an economical point of view. Packaging: from problem to solution? The meaning of the term "packaging". The worldwide problem of packaging. Eco-labels: what they are and how they work. Does sustainable labelling play a role in young people's consumption of FMCGS? The survey. Environmental concern.

References

Bibliografia: pp. 48-49.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Donato, Carmela
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 07 May 2021 13:31
Last Modified: 07 May 2021 13:31
URI: https://tesi.luiss.it/id/eprint/29419

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